On 28 May, the American Chamber of Commerce in Singapore (AmCham) hosted me for an online seminar. Many thanks to Dr. Hsien-Hsien Lee and the AmCham team for their incredible support.
Here’s the synopsis of the talk:
Today, the only constant in our daily lives is change. Globally, COVID-19 has upended our perception of “normal”, forcing business leaders and policy makers into uncomfortable situations as they adapt to unforeseen circumstances. And the results are mixed – some great, some not as good.
In these challenging times, creative problem solving is a necessity. Join this session to learn tips from Tony Estrella – author, corporate innovator, and entrepreneur – on overcoming barriers to success. During his diverse career, Tony has guided his own company through the 2008 financial crisis, driven health innovation at MetLife Asia, and now currently helps health companies from startups to public companies find product-market fit across APAC.
Tony will draw parallels between writing fiction and business building to guide us through this talk. His book Comatose – a novel on lucid dreaming – has been featured by media outlets including the BBC, InsideAsia, and Digital Health Today.
And the summary points as drafted by the AmCham team:
- Creativity can be learned through 5 behaviours: associating, questioning, observing, networking, and experimenting
- Structure your innovation process by: 1) Identifying the specific problem; 2) Exploring options to achieve the outcome; 3) Re-iterating and evolving over time; and 4) Using data to quantify success
- Overcome barriers to success during challenging times by Prioritising, Auditing, and Delegating
- Everyone is continuously innovating and creativity can be found in everyday problem solving. Believe that you are creative and find a framework that works well for you.
- When it comes to driving business impact, practice makes perfect.